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Xenera Appoints Yasuno Takahito as Group COO and New CEO of the Japan Business Unit.

Updated: Sep 24

September 17, 2024  Xenera is pleased to announce that its Board of Directors has appointed Yasuno Takahito as the Company’s Group COO, CEO of the Japan Business Unit, and a member of the Board of Directors, effective September 17, 2024.


Takahito brings deep expertise and a wealth of experience in e-commerce and search technologies.

He began his career in the logistics industry, developing warehouse and inventory management systems for leading drugstore chains. At global companies such as Rakuten and Fast Retailing, he led the development departments and managed large-scale projects, including the creation, enhancement, and maintenance of global e-commerce systems. In 2022, he was appointed Executive Officer of Development at Rakuten, where he oversaw the company’s e-commerce and logistics systems.


Xenera will focus on expanding its core businesses, with a particular emphasis on growth in Japan and the ASEAN Markets, while enhancing our technological capabilities. As part of our transition to a holding company structure, we are optimizing and streamlining management resources across the group. Additionally, we are reinforcing corporate governance by clearly separating management oversight from operational execution, ensuring a more robust and efficient leadership framework.

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